Customers are one of the core factors in managing a business; in any business, there cannot be any survival if the company does not maintain a good relationship with the customers. In the past, it was easy to manage customer's data and relations as most of the customers were from nearby places.
CRM system is one of the core requirements for a company to manage its customers; it's a software solution that brings a host of capabilities together. CRM software helps to save all your prospects and customers, make calls, send emails, create reports, schedule appointments, maintain relations.
CRM solutions try to give an emotional attachment to customers for example – Greeting at festivals or greeting on birthday, this gives psychological satisfaction to customers. As the technologies are improving there can be much more trends in developing the CRM by communicating in texts, voice, or even in Video calls.
Some of the increasing trends in CRM are –
Cloud-based CRM – Cloud system is a virtual memory for saving all data on the internet, Clouds CRM provides tools that can be availed from the internet to collect data on the customers.
Social CRM – One of the best platforms for collecting data of the customers is through social sites such as Facebook, Twitter, Instagram. It helps in interacting with customers on social sites and tries to collect the interest of the customer by understanding the profile interest.
Crowdsourcing – Social sites have become a platform for the customers to interact with employees, which in interaction not only gives a personal attachment but also can bring an innovative idea from customers for the development of the company.