No sooner than you decide on being a home business entrepreneur do you realize that you got to dig into Social Media (SM) strategies for sustenance. Now social networking activities are massive and need focused expertise.
Hiring a social media manager may be the beginning but for sure not the be-all and end all of your future SM contributions.
It is really important to understand that managing an SM manager makes or mars your online success. Hiring one, sitting back, and dreaming of fortunes flooding into your account isn't a smart thing to do. As you are the best person to decide upon the direction to proceed, it is a great idea to begin your business with yourself as your SM manager. So how should you go about it?
• Choose your ground:
Familiarize yourself with the top social networking and bookmarking sites. Once identified, you can direct a major portion of your activities there.
• Choose your tools:
Depending upon your most frequently visited sites, choose the appropriate tool to simplify SM activities like regular postings of your progress online. For example, if you have a huge following on Twitter you can automate your tweeting with tools like Hootsuite or future tweets that help you to schedule your updates at regular intervals.
• Choose your strategy:
You need to learn to monitor your business website's traffic from time to time. Gathering these statistics can be accomplished with the help of website traffic analyzers like Google analytics that gives you detailed reports on the sources of your traffic, the most popular keyword searches to your site geographical diversity and density of your users, etc. Based on this data, you can fine-tune your business strategies to your advantage.