Using a digital billboard might sum up the reasons why they are so compelling better than a 10,000-word dissertation about them.
Access to this type of immediacy on this scale was unthinkable in outdoor advertising a few years ago. You can also visit https:/adtrailers.com.au/ to know more about the digital signboard.
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What translates commercially is the same digital token that can be used to promote hundreds and hundreds of products on the same day – not the same product for months.
To date, the dominant display technology responsible for these digital billboards has been highly bright and sensitive LEDs. Just as televisions – whether flat-panel LCD or plasma screens or old-fashioned CRT televisions – capture images based on tiny discrete image elements called pixels, light-based billboards rely on a series of LEDs to display text, graphics, and video.
However, what led to the idea of why this approach to outdoor digital signage was important was the fact that the building owner, Consolidated Financial, did not have the budget to pay for LED-based digital signage.
As the number of digital signage using LED technology continues to grow over the next 10 years, consider how many more external digital signage applications this revolutionary and affordable approach to projection screen technology will enable.
High-magnification projection screens, such as those used for The Paragon, can impact the outdoor advertising landscape as much as – if not more so – than LED-based approaches.